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The Cambridge Econometrics wind report for WWF and Greenpeace: modern environmental campaigning

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I loved the way WWF and Greenpeace have campaigned on the wind versus gas debate in the UK. This is modern campaigning and shows how sophisticated the environmental movement is becoming. It’s not just telling mum to save the tigers or making a scene at Westminster, it’s proper public policy debate.

Here is some analysis of what I think went well and why I think it’s a recipe for the future:

1. Commission a proper, authoritative piece of research by a reputable consultant. 

In this case, a 70 page report from Cambridge Econometrics, has been written illustrating being transparent with the scenarios, as well as showing real macroeconomic figures with a proper sensitivity analysis. Download the full report here. It’s worth it!

2. Partnership. NGOs working together, sharing resources and rewords.

3. Wider alliance.

They got the Green Alliance involved, the Aldersgate Group, and quotes from several businesses.

The same week the report was published, The Green Alliance wrote the report The Future of Gas Power.

4. Engage businesses.

WWF asked several businesses to provide quotes to support the research. 11 people from key businesses contributed.

The Green Alliance asked Jim Watson, Director of the Sussex Energy Group, to talk about why gas can’t solve the UK’s energy woes. Here is their blog.

5. Brilliant findings bring brilliant PR

The Guardian:  Substantial deployment of offshore wind by 2030 would boost growth and create 70,000 more jobs than gas.



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