You’ll see normal usage figures in the image, but posting actual costs rather than the somewhat indecipherable kWh or /Cycle will be a great help to most consumers. Not as far as I would like to go but a step in the right direction as advocated in my book Full Product Transparency.
If you buy a product through their website will you please let us know what you think of the new labelling if you have any feedback?
Here is an excerpt from the original article in The Guardian:
” The six month pilot involves displaying the average lifetime electricity running costs in a number of John Lewis product categories.
The aim is to test the effect of putting the lifetime running costs of appliances on product labels as opposed to just how many kilowatt hours of energy they use per year, information that will still remain. It is hoped that the labels will lead to an increase in the number of energy efficiency products being sold.
Speaking at the launch of the scheme at John Lewis in central London, energy secretary Edward Davey said: “In the past, people have had no idea how much their appliances will add to their energy bills.
Now consumers will be able to see clear, simple information on the lifetime electricity costs for appliances like washing machines and tumble dryers. This will help people to make better, more informed decisions and see how much an appliance is expected to cost over its lifetime.”
Davey hopes the collaboration with John Lewis – one of Britain’s biggest high street names will help raise consumer awareness of energy running costs and “lead to more retailers rolling out clearer labelling.” “