The Single Market For Green Products – Facts and figures
The European Commission has released the following facts and figures from the Single Market for Green Products initiative:
* The global market for low carbon environmental goods and services is estimated at €4.2 trillion. EU companies’ market share is 21% (UK Department for Business, Innovations and Skills, 2012).
* Xerox reported savings of $400 million and Zara €500 million in 2009 by designing their products to minimise their life-cycle environmental impact.
* There are currently more than 400 environmental labels worldwide (www.ecolabelindex.com).
For analysis at company level, 80 leading methodologies and initiatives were identified according to which GHG reporting could be carried out (EC study, 2010).
* For product carbon footprinting, 62 leading initiatives and methods were identified (EC study, 2010).
* PUMA has stated that 94% of the environmental impacts of its products occur along the supply chain.
* 90% of consumers buy green products at least sometimes (Eurobarometer).
* 39% of consumers say business claims about the environment are not accurate (GFK, 2011).
* Only 6% of EU citizens trust producers’ claims about their products’ environmental performance completely (Eurobarometer, 2009).
* 94 companies examined used 585 different indicators in environmental reports. Of the indicators disclosed, 22% were used by more than 3 corporations; 55% were used only once (Journal of Cleaner production, 2012).
* Investors are interested: the investors’ base behind the Carbon Disclosure Project grew from 35 investors with assets of 4.5 trillion USD in 2003 to 655 investors with assets of 78 trillion USD in 2012.
* More than 1/3 of 250 business executives said that they could not keep up with consumer demand for sustainable products and services and 62% declared that sustainable investments were motivated by consumer expectations for green products (Accenture, 2012).