At the recent Virtual Construction 21 EXPOC21 trade fair, I caught up with Laure Rondeau Desroches @Interface_UK, and held a quick in-show twitter conversation. Being part of the Expo team, and aware of Interface’s pre show enthusiasm, I was keen to know what they thought of the show when the doors finally opened, and virtual avatars were visiting their stand.
On the concept of virtual events
“We were very impressed by the whole concept of #ExpoC21, how easy and how real it looked. It was innovative, fun and importantly minimal or no environmental or carbon impact. With #ExpoC21 you just did everything as you would in a traditional exhibition, except having a coffee at the bar!”
Yes, we did need a virtual coffee bar! That’s one for the organisers to sort out for future events, but what did virtual visitors experience on the Interface Stand?
On Interface at EXPOC21
“Our wish was to engage people to rethink sustainability and to show that a New Industrial Model is really possible. What if switching to 100% renewable energy was profitable, better for the environment whilst creating jobs?
We were also keen to speak to customers on the Interface stand to share their thoughts on #ExpoC21, and to understand their first impressions too.”
All good stuff, but is this approach just a novelty, or is there a future in virtual events?
On the future of virtual green build events
“We strongly believe in #ExpoC21, this technology enables affordable exhibitions with minimised cost and impact. #ExpoC21 was about the essence of a real life exhibition: discovering latest innovations but in in an innovative way.”
From my experience I would agree, the virtual platform was great way to learn from and share with organisations you may not see at local or national green build events.
The final comment from Laure just about summed it up “I would encourage people to come and join us at future #EXPOC21’s. It’s the start of a new way of doing business!”
And EXPOC21 2015 will no doubt be bigger and better!
Thanks Martin Brown (www.fairsnape.com) to have transformed our Twitter conversation into this nice interview !