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The Embedded Carbon As Magic Metric

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Carbon in the product lifecycle

From November 30th to December 11th, 2015, will the 21st Session of the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP21/CMP11) take place in Paris. COP21 will be a crucial conference, as it needs to achieve a new international agreement on the climate, applicable to all countries, with the aim of keeping global warming below 2°C.The stakes are high: the aim is to reach, for the first time, a universal, legally binding agreement that will enable us to combat climate change effectively and boost the transition towards resilient, low-carbon societies and economies.

There are a few things we need to solve if we really want to tackle the problem of the carbon.
The industry has taken great strides towards the goal of reducing CO2 emissions by redesigning products that use and emit energy. However, businesses must also embrace radical innovation that reduce the embodied carbon of their products.
This whitepaper titled “Three steps to transforming the carbon impact of manufactured goods” shares some solutions for industries and states to take action.

You can download the pdf on the below link :

pdf-image Designing Sustainably

B4E Climate Summit in London – Wednesday 9-10th Sep

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B4E_Register_NowOn Wednesday I’ll be speaking at the The 5th B4E Climate Summit in London. Tickets are still available, just click on the image and if joining please come and say hello. The plan is to bring together more than 400 global leaders from business, government, media and NGOs to discuss the long-term outlook for energy efficiency, emerging technologies, financing and policy change. Delegates will produce recommendations for industry, governments and civil society to transform energy efficiency in buildings, mobility and manufacturing, to power global growth.


Energy productivity aims to capture the total economic value created, such as the amount of GDP at a national level, from energy applied. Doubling energy productivity will allow countries and businesses around the world to achieve twice as much economic output per unit of energy used. According to the International Energy Agency (IEA), energy productivity improvements could generate an additional $18 trillion in global GDP between 2012 and 2035. Increasing global energy productivity can also achieve significant reductions in greenhouse gas emissions and addressing climate change. The 5th B4E Climate Summit in London brings together more than 300 delegates to discuss and agree on transformative approaches to increase energy productivity as a driver for economic growth and prosperity. The Summit will present a long-term outlook for energy productivity and explore the emerging technologies, finance solutions and policy changes that will be required to achieve lasting benefits for society and the environment. Over the course of the next two days, some of the world’s leading experts will outline a new path for powering global growth, with bold proposals for transformational change across buildings, transport and manufacturing.

Full agenda and speaker line up is here. Look forward to seeing you there.

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10th Sep – Join our Sustainability Google Hangout

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Carbon EmissionsSave the date – At 1pm (GMT) on the 10th September we’re hosting a Google Hangout to discuss how businesses can significantly cut their carbon emissions by 2030.  The exact details of how to join will be released here and via our Twitter account @Interface_UK  shortly. Do join us if you can.

The industry has taken great strides towards the goal of reducing CO2 emissions by redesigning products that use and emit energy. However, businesses must also be embrace radical innovations that reduce the embodied carbon of their products.

With this in mind, Interface is hosting a Google Hangout to discuss its recently published whitepaper, which was authored by Ramon Arratia, based on the need for businesses to significantly cut CO2 emissions in Europe by 2030.

Interface will be joined by industry experts, including:

* Ramon Arratia, Director of Sustainability at Interface

* Dr Craig Jones, Director of Environmental Sustainability, Life Cycle Assessment (LCA), Carbon Footprinting at Circular Ecology

* Fritz Lietsch, Editor in Chief at Eco-World

* Cédric Borel, Managing Director at Institut Français pour la Performance du Bâtiment

* Richard Smokers, Principal Advisor Sustainable Transport and Logistics at TNO

The panel will debate three key topics, outlined in the whitepaper;

* Money talks: Incentivise through regulation

* Create demand: The role of voluntary standards

* Make the magic happen: Measure and evaluate

To keep up-to-date with this Google Hangout and future events, visit the Interface Twitter channel @Interface_UK 

About Interface

Interface is the world’s largest global manufacturer of commercial carpet tiles. Its flooring products combine beauty and innovation with functionality and environmental credentials to help customers bring their design vision to life.

Interface was one of the first companies to publicly commit to sustainability, when it made a pledge in the mid-nineties to eliminate its impact on the environment by 2020. Known as Mission Zero, it influences every aspect of the business and inspires the company to continually push the boundaries in order to achieve its goal.

Interface is now more than half way to reaching Mission Zero and has been widely recognised for its achievements to date.  Its products have also achieved several awards, specifically for design and innovation, the most recent being The Athenaeum Good Design Awards for Fotosfera and Urban Retreat.

Roadmap for moving to a low-carbon economy in 2050, European Commission

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Biophilic design – Not just beautiful spaces

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Biophilic design is only going to become more prevalent in the work place over time. There are some great examples out there already, including these below captured by Oliver Heath from Human Spaces. These are on a large scale and in most instances are works in progress. However if you skim through Google you’ll come across many smaller businesses who apply the same principles in their working spaces – bringing the outside in, allowing nature to lead the way.

1. Apple’s Campus 2, Cupertino, California, USA

Designed by UK based Foster + Partners Apples new HQ is proposed to be in Cupertino, California close to Apple’s existing headquarters. The 176 acres of land will house a 260,128 m2 office, a research and development building, an auditorium, research facilities, a fitness centre, cafe and a low carbon power plant to generate electricity for the campus.


Apple Campus 2 - Courtesy of the City of Cupertino

Underground parking will enable 6,000 trees to be planted with a network of walking paths for pedestrians to meander through the site. At the centre of the circular building there is a large circular courtyard where Apple’s employees can socialise, get some fresh air and have some restorative time away from their desks – crucially creating the opportunity to meet and cross fertilise ideas. Having natural landscapes within and surrounding the building means that employees will have views out to nature throughout the building whilst the large glass windows will allow plenty of natural light to flood the interior.

The design team state that the priorities outlined for this project are to:

* Maximise the amount of landscaped green space.

* Provide an expanse of open and green space for Apple employees’ enjoyment.

* Create a distinctive and inspiring 21st Century workplace.

* Exceed economic, social, and environmental sustainability goals through integrated design and development.


Apple Campus 2 - Courtesy of City of Cupertino

2. Facebook’s MPK 20, Palo Alto, California, USA

Recently opened this 40,000m2 office building on a 22 acre site has been designed by Frank Gehry. CEO Mark Zuckerberg claims it is the world’s largest open-plan office with one room that houses 2,800 employees to encourage collaboration. Plenty of Biophilic features have been incorporated which make this an aspirational place in which to work:


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Throughout the interior vibrant colours and natural materials are used to define areas and bring the metal, concrete and glass shell to life, e.g. one space immerses the occupier into a vibrant orange hue that emulates stepping into a sunset.

* The vast interior also includes smaller spaces where staff can retreat in order to work together more privately and restorative spaces in which to relax furnished with a range of textured furniture and carpet to stimulate the senses.

* The building also features a 9 acre rooftop park which gives employees plenty of access to nature when they step outside.

* Inside large double height windows enable views out to the planted surroundings and plenty of natural light to flood into the space.


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3. Amazon HQ, Seattle, USA

With their proposed offices Amazon are “seeking to build a neighbourhood rather than a campus”. The new neighbourhood which will be situated in downtown Seattle will be 3.3 million Square foot over 3 blocks of the city and will include 3 high-rise, two mid-rise office block, a multi-purpose meeting centre as well as a public dog-waking park, cycle track and ground-level retail spaces.

The highlight of this proposal for us is the three adjoining domes which will be at the centre of the development. These structures which are reminiscent of the Eden Project’s bio-domes will house four floors of open planned flexible work space and a range of trees and plants. The architects NBBJ say “The generative idea is that a plant-rich environment has many positive qualities that are not often found in a typical office setting, while the form of the building will be visually reminiscent of a greenhouse or conservatory, plant material will be selected for its ability to co-exist in a microclimate that also suits people.”


Amazon Seattle 2

These businesses are using biophilic design to their benefit in numerous ways- firstly to improve staff health and well-being – reducing absenteeism and presenteeism. Secondly, looking to create productive, creative and engaging spaces for staff that stimulates co working and the fertilisation of ideas. But also to attract staff in what’s termed the War for Talent, appealing to graduates with desirable spaces. And once there, it is hoped that this strengthened connection to nature will be alluring enough to retain staff for longer.

Whilst not all businesses would be able to construct their offices from scratch these designs offer a vision for the potential of future workplace design that can inspire smaller scale Biophilic Design approaches.

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More on Net-Works – Recycling Initiative

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Net-Works is an initiative we helped set up that enables local residents in developing countries to collect discarded nets, which wreak havoc with the marine ecosystem, and sell them back into a global supply chain – giving those destructive, broken nets a second life as beautiful and long-lasting carpet tile.

The product of an unlikely partnership, the Net-Works programme is proof that when business, conservation, and communities innovate together, we can create positive, sustainable change.

Here is a great resource for more information. We would really appreciate your support and feedback. Click on the image to connect with the site and blog.


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Understanding the UNFCCC negotiations on climate change – Infographic

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A quick flick back in recent time to take a look at the United Nations Framework Convention on Climate Change in one mapped infographic via The Climate Group.

The original UN climate treaty. Established the basic framework and principles for international climate change action. Developed countries committed to take the lead with developing countries agreeing to take action with financial and technological support and as they developed. No legally emission targets agreed for any countries.

Requires industrialised countries to make a collective binding emission cut of 5% below 1990 levels by 2012. Introduced innovative new instruments, including the Clean Development Mechanism. US never ratified. First commitment period (2008-12) covered 50% of 1990 global emissions. Second commitment period coverage down to ~15% as Canada, Japan, Russia and New Zealand join US in opting-out and developing country emissions grow.

Last minute, high-level political agreement reached at COP15 in Copenhagen. Introduced the global goal of keeping warming to 2 degrees. Also the first time both developed AND developing countries made emission reduction pledges. This marked a shift away from purely top-down to more bottom-action up action under the UNFCCC, as well as breaking down the distinction of action between developed and developing countries.

Process to agree new treaty covering all countries established at COP17 Durban in 2011. Negotiations meant to conclude in 2015 with treaty in force from 2020. COP18 provided further shape and direction to the process, which should begin substantive discussions from 2013.

Click on the image to enlarge




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The Mission Zero Green Highway

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Mission Zero Corridor ProjectIs it possible to have a ‘green highway’? The #MissionZero Corridor Project in West Georgia believes that it is.

It has appointed breakthrough innovation consultancy Innovia Technology to help create a ‘travel corridor’ and rethink the purpose and function of this infrastructure to generate social, environmental and economic value. Alastair MacGregor, CEO of Innovia Technology, is excited by the challenge, which will see the company evaluate the technologies identified by the project, for example: algae biodiesel gas stations; smart solar-powered roads; moon-cycle adjusting lights; wildlife bridges; driverless cars; electric-car charging lanes and cultural greenways. MacGregor says: “Worldwide the highway infrastructure is continuously maintained, rebuilt and expanded at considerable economic and environmental cost.

The Mission Zero Corridor Project is proposing an alternative future where highways have a positive impact on our communities. It’s very exciting to be involved in making this vision a reality.” The Mission Zero Corridor Project aims to be a fitting legacy for the late Ray C Anderson, “the greenest CEO” and founder of Interface Inc., the largest global manufacturer of modular carpet. Back in 1994 Ray read the book ‘The Ecology of Commerce’ and it transformed his outlook on business and the environment. With his company’s global reach and manufacturing footprint, he realised he was in a position to do something very real and important towards building a more sustainable world. Ray developed the Mission Zero framework to eliminate Interface’s environmental impact while maintaining productivity and still turning a profit. The aim was a promise to “eliminate any negative impacts the company may have on the environment by 2020” and the framework created a blueprint for business sustainability.

Proposed plan for Exit 14 of the Ray C Anderson Memorial Highway


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Closing the net on a coastal problem via innovative remanufacturing

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Envirotec piece net-worksHere is a great piece of coverage for Net-Works thanks to Envirotec. The article discusses the worldwide positioning on waste and where we must make changes if we want to see a significant difference in future.

Our Net-Works initiative is used as a successful example of sourcing raw materials from discarded waste and remanufacturing it back into Interface carpet tiles.

Here is a small excerpt and the full article can be read here:

“Ramon Arratia, Sustainability Director at carpet tile manufacturer Interface, shares his own company’s experience of reusing waste products, via an innovative third-world project.
To create a circular economy, we must work with the mentality that ‘waste’ does not exist. Instead, when materials and products reach the end of their useful life, they go on to create something new, becoming a future raw material and re-entering the supply chain.

It’s best to eliminate waste at all stages of the product’s lifecycle. This might require thinking about how the raw materials are sourced and extracted, how the product is manufactured, its performance in use and what happens to it at the end of its life. Rather than being discarded as waste, the product should go on to be mined for its raw materials and remanufactured back into the supply chain.
It’s important to remember that waste is everywhere. An over-engineered product, for instance, can produce a significant amount of waste during production, not just after it has served its purpose. Businesses need to consider the whole life cycle of a product and rethink how the entire supply chain is functioning.

Widening the net to reduce waste By re-using materials and incorporating discarded waste into manufacturing, organisations can reduce their waste to landfill. In addition, if businesses work with the supply chain in a smart and inclusive way, recuperating waste can also have socio-economic benefits, such as creating jobs and income for disadvantaged communities.
To source new raw material from existing waste, Interface created the cross-sector initiative Net-Works in collaboration with the Zoological Society of London (ZSL) and yarn manufacturer Aquafill.

The partnership is designed to tackle the growing problem of discarded fishing nets in some of the world’s poorest coastal communities and undertakes the task of re-manufacturing the nets into carpet tiles.
Since its launch Net-Works has established a community-based supply chain, providing socio-economic benefits to local villagers and fishermen in the Philippines while successfully helping to clean up the area’s oceans and providing a continuous source of recycled materials for use in Interface’s carpet tiles.
While Net-Works demonstrates an innovative model for closing the manufacturing loop, it also provides a template for the future of sustainable manufacturing in the carpet tile industry and beyond.
Following the success of the programme in rural coastal areas of the Philippines, Net-Works is now rolling out to the Lake Ossa region of Cameroon.”

More here and via @envirotecmag

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