‘Full Product Transparency’ – About The Publisher
Dō Sustainability is the publisher of DōShorts: short, high-value ebooks that distil sustainability best practice and business insights for busy, results-driven professionals. Each DōShort can be read in 90 minutes.
What are DōShorts?
Books to bridge the ever-expanding black hole between data and doing. DōShorts are a new series of concise, high-quality e-books for busy professionals. They address one sustainability challenge at a time and can be read in 90 minutes. We aim to make those 90 minutes your most valuable that week, or month, and to deliver benefits on a par with an expert seminar or masterclass.
The series includes practical ‘how to’ guides as well as framework pieces and business briefings that give busy professionals an in-depth overview of cutting edge developments in a range of fields.
Millions of people will be introducing sustainability goals into their work over the next few years, or scaling up existing initiatives. Too much information can be part of the problem.
Our aim is to provide a source of inspiring, trusted and up-to-date information that distils the best available insights, expertise and experience, counteracts information overload, and cuts out the noise.
As the publishing programme grows, we aim to provide professionals with the confidence, inspiration and techniques they need at every stage of their careers.
About the book
In business, the past ten years have been the decade of ‘corporate responsibility’. Thousands of companies have shown unprecedented levels of interest in managing their environmental and social impacts, leading to a huge supporting industry of sustainability professionals, lorry loads of corporate reports, and a plethora of green labels and marketing claims.
Ramon Arratia argues that we need to cut out all the fluff and transform this new industry and profession to focus instead on full product transparency (FPT). In the world of FPT, all companies carry out lifecycle analyses of their products and services, identifying with precision the areas where they have the biggest impacts and where they can make the greatest difference. They then disclose the full environmental impacts of their products using easily understood metrics, allowing customers to make meaningful comparisons in their purchasing decisions and providing governments with a platform to reward products and services with the lowest impacts.
This book explains how a new world based on lifecycle analyses (LCAs) and environmental product declarations (EPDs) can take us away from the past decade of corporate responsibility fluff and towards a more practical era where companies make real social and environmental gains that are based on hard facts.