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‘Breakthrough’ – latest report by Volans – A must read!

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Breaththrough by Volans - Sustainability ReportJohn Elkington, Susie Braun and the team at Volans have pulled this report together titled ‘Breakthrough’

‘Breakthrough’, their seventh publication to date draws on five years of work and over 100 interviews with key people in the field for this project to sketch a manifesto and linked agenda to help move towards Breakthrough change. The report focusses on solutions across the economic, environmental, social and governance agendas. Their criteria for this agenda can be found on page 18 and mapping of progress to date can be found on page 51, tracking the evolution of the agenda from early denial to today’s growing interest at the leading edge of business in catalysing market revolutions.

Their sub-website www.breakthroughcapitalism.com goes into much greater detail, and the report can be downloaded here.

Here is an excerpt from the beginning of the report:

Business leadership is now make-or-break in rebooting capitalism

” A spectre is haunting the global economy — the spectre of economic, social and environmental breakdown.

Some people will instantly recognize that these words echo the Communist Manifesto, published in 1848.7 We are champions of future-ready capitalism, but it is hard when re-reading Marx and Engels to ignore the striking parallels with today’s world, with an old order breaking down—and a new one struggling to be born.

Sustainability Report - We Burned Our Way To Prosperity

The bloody chaos that ensued as various forms of communism helped socialize capitalism, forcing wrenching changes in wealth distribution, suggests that the timing and scale of our responses will determine the future prospects of billions of people. But at a time when we are incurring ever-greater debt—including environmental debt imposed on future generations—it is time for a giant, sustained deleveraging of our economies.

Drawing on the 26 presentations at our first Breakthrough Capitalism Forum8 and some 100 subsequent interviews with leading figures in the field, we have distilled the various calls for action into this brief Manifesto.It is set in the context of the three scenarios spotlighted at the Forum and on pages 16–19: ‘Breakdown,’ ‘Change-as-Usual’ and ‘Breakthrough.’

Volans is pursuing several Breakthrough trajectories. They include the promotion of zero-based targeting in business and public policy, with our agenda laid out in The Zeronauts: Breaking the Sustainability Barrier; 9 our involvement in initiatives pushing the boundary of science and technology, among them Biomimicry 3.8, 10 founded by Janine Benyus, and cleantech venture fund Zouk Capital; 11 and C-Suite-focused platforms like The B Team,12 whose co-presidents are Sir Richard Branson and Jochen Zeitz, former CEO of PUMA (pages 17 and 26).

Among projects in the pipeline: a new book, Tomorrow’s Bottom Line, co-authored by John Elkington and Jochen Zeitz. “

Well done to John and the team.

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