Book ‘Full Product Transparency’ – Author Profile
Over the next few months I will publish excerpts from my book ‘Full Product Transparency’ on this blog to encourage the use of its content, and spread the message that we need to ‘cut the fluff’ out of sustainability communications, dispel partial truths, and constantly push for stronger corporate responsibility through education and regulation.
Here is my Author profile should you not know who I am or what I do. Thank you so much for taking the time to come to this blog and read the book. We would obviously appreciate your support by spreading the word, and all feedback gratefully received.
” RAMON ARRATIA is a sustainability director with 13 years of practical experience in corporate positions at multinational companies such as Interface, Vodafone and Ericsson.
He was named by The Guardian newspaper as one of the world’s top sustainable business tweeters. He is a strong advocate of product sustainability through his popular blog (you’re here!) and gives 50 speeches a year on the subject. He campaigns for stronger and more efficient European regulation based on product standards, for revisiting corporate sustainability reporting and for many years he led the ‘Cut the Fluff’ campaign against labels, certificates, partial truths, marketing claims and all the components of the old sustainability beauty contest.
Ramon has an MBA from Warwick Business School, a MSC in Quality and Environment from Spain and a degree in chemistry. This mixture of business and technical education has given him a privileged perspective to understand both the geeks (LCA practitioners, academics, engineers) and the geezers (marketing, PR, sales, sustainability consultants). This book has been clearly written with a hybrid ‘geekzer’ mindset. “